To deliver honest, durable footwear made from genuine materials at prices that don't carry the luxury markup.
We founded AUSLAND in 2012 with a straightforward mission: create winter boots that actually perform in real weather conditions without the luxury price tag. Most premium brands at the time were charging hundreds of dollars for boots that soaked through in slush, while budget options used itchy synthetic fur that trapped moisture and caused discomfort. We saw an opportunity to fill this gap by focusing on genuine materials and functional design.
Our manufacturing is based in Xiamen, China, where we established advanced production lines dedicated to footwear development. We use genuine sheepskin, high-grade cow suede, and water-resistant treatments on every pair. Over the years, we expanded beyond snow boots to include fur boots, sandals, and leather loafers, always maintaining our commitment to quality materials at accessible prices.
Today, AUSLAND serves customers worldwide through our online store. We continue to refine our designs with features like reinforced heels that prevent sagging, EVA outsoles for lightweight traction, and Hydro-Shield coatings that repel rain, mud, and salt. Every product reflects our belief that premium comfort should be accessible to everyone.
At the core of AUSLAND is Hydro-Shield water-resistant suede treatment.